Have you tried reading the first sentence of your survey and make you want to complete it? Do you want to find out more just by looking at your online survey? If your answer is yes, it’s good hook and good enough for drawing into the blog and complete it. All of these are relevant because this is how embedding questions into email works. Once someone gets a taste of the survey, they are about to take and more likely finish it. So, how does this technique really works?
Usually, when sending a survey in an email, there is always a survey title, a button, and a short introduction that will attract you to open the survey in a new page so you can start taking it. However, even the most attractive button is not an amazing hook. Through embedding a question, you give the respondents a taste of the survey by letting them respond to the first question in your survey right there from the email client. Answering questions immediately open a link to an online survey that provides the chance to complete this on their own.
However, since the questions embedded in emails get higher response rate compared to the rest of the questions in the survey, it is a great idea to utilize the question that is most vital to you. For instance, if you are sending survey for customer feedback, you might want to embed NPS question. You are free to embed either NPS questions or multiple choice questions into your emails. What’s more is that embedding questions in an email is just a simple process.
To use this technique, here are some of the tips you may take for consideration:
-While embedding questions into emails can boost the rate at which individuals start taking your survey and the rates they complete it, this will not affect the data’s accuracy.
-In case you’re worried, embedding questions from the survey into emails doesn’t shorten, shrink or alter your survey in different ways.
-Since the feature chooses automatically the 1st question on the 1st page, you cannot use randomization for blocking or page randomization on the survey’s first page if you like to embed questions into emails.
-Ensure that the questions you would like to embed is the first question on the survey’s first page.
There are many reasons why embedded questions in emails work and these include the following:
-When the respondents click on the embedded questions to start the survey, they feel much compelled to complete this because they have invested their time already through responding to the first question.
-Respondents will click on single questions in emails compared to a page of the questions or buttons leading to surveys. This may be because of the reason that a single question is less daunting compared to a long list of the questions.